MEET OUR FEARLESS LEADERS The
Management
Team
Left-handers are wired into the artistic half of the brain, making them ambiguous, emotional, witty, delightful, but NEVER, dull. -James T. deKay
Owner & DesignerRandy Ruter
Nothing is more satisfying than serving and giving to people. I happen to work in an industry where I sell kitchen products, but what really gets me up every morning is helping clients solve problems. Making someone’s house a home that they love is a privilege that I get every day.
When I am not selling and designing kitchens, I enjoy basketball, golf, movies, beer and my wonderful family…Not necessarily in that order. I am more than blessed to be the leader of a great team at Straight Line Design. Dreams do come true!!
Contact Randy at: randy@straightlinekitchens.com
When I am not selling and designing kitchens, I enjoy basketball, golf, movies, beer and my wonderful family…Not necessarily in that order. I am more than blessed to be the leader of a great team at Straight Line Design. Dreams do come true!!
Contact Randy at: randy@straightlinekitchens.com
Owner & DesignerRandy Ruter
Owner & DesignerRandy Ruter
You are never too old to set another goal or to dream a new dream. -C.S. Lewis
Owner & HRSarah Ruter
Dreams are funny things…sometimes they become realities. 10 years ago, Randy and I had a dream of starting our own company. That dream became reality and is known as Straight Line Design. I worked behind the scenes helping that dream grow up until this year. In January of 2018, I decided to retire from teaching (23 years), and I am currently working as the HR/Business Manager. I am enjoying the challenges of this new role. I love all things active. I enjoy working out, fat-tire biking, gardening, hiking, and hanging by the pool. I also love spending time with my 4 children (5 including my daughter in-law) and my two very needy pugs. Contact Sarah at: sarah@straightlinekitchens.com
Owner & HRSarah Ruter
Dreams are funny things…sometimes they become realities. 10 years ago, Randy and I had a dream of starting our own company. That dream became reality and is known as Straight Line Design. I worked behind the scenes helping that dream grow up until this year. In January of 2018, I decided to retire from teaching (23 years), and I am currently working as the HR/Business Manager. I am enjoying the challenges of this new role. I love all things active. I enjoy working out, fat-tire biking, gardening, hiking, and hanging by the pool. I also love spending time with my 4 children (5 including my daughter in-law) and my two very needy pugs. Contact Sarah at: sarah@straightlinekitchens.com
Owner & HRSarah Ruter
An empty room is a story waiting to happen, and you are the author.
Designer & Spring Lake Store ManagerLisa Wilde
Lisa has spent most of her working career in the world of design. Her extensive experience in the kitchen and bath industry elevates her designs beyond the basics. Her passion for design is seen all of her work. Her clients can expect excellent customer service, in-depth product knowledge and complete job coordination. Lisa’s fun energetic personality is what helps her make great connections with her clients. She goes beyond expectations, and her work is a proven testimony to her excellence. When not at work, Lisa enjoys spending time with her family, camping, playing games and just relaxing in the outdoors. Her family has a love for sports, and you can find them in the bleachers at all Oakridge sports activities. “Go Eagles” Contact Lisa at: lisa@straightlinekitchens.com
Designer & Spring Lake Store ManagerLisa Wilde
Lisa has spent most of her working career in the world of design. Her extensive experience in the kitchen and bath industry elevates her designs beyond the basics. Her passion for design is seen all of her work. Her clients can expect excellent customer service, in-depth product knowledge and complete job coordination. Lisa’s fun energetic personality is what helps her make great connections with her clients. She goes beyond expectations, and her work is a proven testimony to her excellence. When not at work, Lisa enjoys spending time with her family, camping, playing games and just relaxing in the outdoors. Her family has a love for sports, and you can find them in the bleachers at all Oakridge sports activities. “Go Eagles” Contact Lisa at: lisa@straightlinekitchens.com
Designer & Spring Lake Store ManagerLisa Wilde
MEET OUR TALENTED ARTISTS The Design
And
Sales Team
Spring Lake DesignerJamie Heinz
Spring Lake DesignerJamie Heinz
Jamie has been intrigued with decorating and design from a very young age. She was having home interior parties at the age of twelve. Jamie’s parents allowed her to be creative and re- decorate their home. She continued that passion through college and graduated with a Bachelor’s Degree in Science and Arts with emphasis in Interior Design. She furthered her degree with a certificate in Kitchen and Bath design and found that’s where her passion in design was grounded. Jamie’s favorite part of design is creating a personalized space where her clients can feel at peace; a place where they can truly be themselves. Jamie loves to throw parties and be around her family and friends. She loves to plan activities and never has a dull moment in life. Jamie’s hobbies include: gardening, crafts, softball, and working out at Fit body. She also volunteers at church where she has served as a deacon for seven years. Contact Jamie at: jamie@straightlinekitchens.com
DesignerJamie Heinz
Jamie has been intrigued with decorating and design from a very young age. She was having home interior parties at the age of twelve. Jamie’s parents allowed her to be creative and re- decorate their home. She continued that passion through college and graduated with a Bachelor’s Degree in Science and Arts with emphasis in Interior Design. She furthered her degree with a certificate in Kitchen and Bath design and found that’s where her passion in design was grounded. Jamie’s favorite part of design is creating a personalized space where her clients can feel at peace; a place where they can truly be themselves. Jamie loves to throw parties and be around her family and friends. She loves to plan activities and never has a dull moment in life. Jamie’s hobbies include: gardening, crafts, softball, and working out at Fit body. She also volunteers at church where she has served as a deacon for seven years. Contact Jamie at: jamie@straightlinekitchens.com
For where your treasure is, there your heart will be also. -Luke 12:34
Holland DesignerSherrie Sin
Holland DesignerSherrie Sin
As the daughter of a builder, and an artist at heart, I have always approached challenges from a technical vantage point with a creative twist. My ability to visualize in 3 dimension and interpret the taste and personality of my clients makes kitchen and bath design the logical profession. Although I started out with an emphasis on Architectural Design, I found that my schooling and strengths pushed me in the direction of kitchen and bathroom design. I found that I can put my talents of working with people, architectural design, and aesthetics to good use. FUN FACT: When not working, you’ll see me running after my two young boys, photographing them and all of their surroundings. As a professional photographer, I love to photograph all of my projects, as well as people and landscapes. I have a passion for macro photography, and find so much of my inspiration in the details of nature. I grew up in the country so I love to be doing anything outdoors, traveling, hiking, gardening, and going to the beach. I also have this crazy obsession with Lions football. Contact Sherrie at: sherrie@straightlinekitchens.com
DesignerSherrie Sin
As the daughter of a builder, and an artist at heart, I have always approached challenges from a technical vantage point with a creative twist. My ability to visualize in 3 dimension and interpret the taste and personality of my clients makes kitchen and bath design the logical profession. Although I started out with an emphasis on Architectural Design, I found that my schooling and strengths pushed me in the direction of kitchen and bathroom design. I found that I can put my talents of working with people, architectural design, and aesthetics to good use. FUN FACT: When not working, you’ll see me running after my two young boys, photographing them and all of their surroundings. As a professional photographer, I love to photograph all of my projects, as well as people and landscapes. I have a passion for macro photography, and find so much of my inspiration in the details of nature. I grew up in the country so I love to be doing anything outdoors, traveling, hiking, gardening, and going to the beach. I also have this crazy obsession with Lions football. Contact Sherrie at: sherrie@straightlinekitchens.com
The details are not the details, they make the design. -Charles Eames
Spring Lake DesignerPaige Moreau
Spring Lake DesignerPaige Moreau
Paige developed a passion for design at an early age; she was intrigued watching her grandpa, who was a builder, and often shadowed his work. Rearranging décor in her parents’ home led to her interest in furniture placement and material selection. She values all aspects of design and specifically creating spaces inspired by the environment. Her designs are influenced by the client’s style and character. As a designer, Paige works passionately to form a beautiful atmosphere for her clients. When she is not in the office, you can find her relaxing on the beach with a glass of wine or taking long walks in the woods. She has a love for animals and her buddy Roscoe the Yorkie. Her exciting hobby is flying co- pilot with her husband Brandon. Contact Paige at: paige@straightlinekitchens.com
Spring Lake DesignerPaige Moreau
Paige developed a passion for design at an early age; she was intrigued watching her grandpa, who was a builder, and often shadowed his work. Rearranging décor in her parents’ home led to her interest in furniture placement and material selection. She values all aspects of design and specifically creating spaces inspired by the environment. Her designs are influenced by the client’s style and character. As a designer, Paige works passionately to form a beautiful atmosphere for her clients. When she is not in the office, you can find her relaxing on the beach with a glass of wine or taking long walks in the woods. She has a love for animals and her buddy Roscoe the Yorkie. Her exciting hobby is flying co- pilot with her boyfriend Brandon. Contact Paige at: paige@straightlinekitchens.com
Design & Decorating are never successful if they are not personal. -Jan Showers
Holland DesignerLaura McCranner
Holland Designer Laura McCranner
I have an uncanny ability to visualize a space and it’s potential. I have the talent and tools to show you, through illustration, what I’m proposing. I have been involved in art and architecture from a very young age, attending classes at the University of Illinois throughout grade school. I am an NCIDQ certified interior designer with a degree from the University of Wisconsin-Madison. I have been practicing design for over 20 years, and I have several projects featured on HOUZZ.com. I’ve recently illustrated a children’s book, and I’m working on a second. My husband, Bryan and I live in downtown Holland with our two “Coton” pups and enjoy extended visits from our two grown children, Scott and Molly. We both tend to be workaholics but when not working we enjoy competitive yacht racing in amateur sailing events in the Great Lakes region. Contact Laura at: Laura.McCranner@straightlinekitchens.com
DesignerLaura McCranner
I have an uncanny ability to visualize a space and it’s potential. I have the talent and tools to show you, through illustration, what I’m proposing. I have been involved in art and architecture from a very young age, attending classes at the University of Illinois throughout grade school. I am an NCIDQ certified interior designer with a degree from the University of Wisconsin-Madison. I have been practicing design for over 20 years, and I have several projects featured on HOUZZ.com. I’ve recently illustrated a children’s book, and I’m working on a second. My husband, Bryan and I live in downtown Holland with our two “Coton” pups and enjoy extended visits from our two grown children, Scott and Molly. We both tend to be workaholics but when not working we enjoy competitive yacht racing in amateur sailing events in the Great Lakes region. Contact Laura at: Laura.McCranner@straightlinekitchens.com
I believe well – designed places and objects can actually improve healing, while poor design can inhibit it. -Michael Graves
Holland DesignerStacy Bristol
Holland DesignerStacy Bristol
Wife, mother, friend, designer, I wear many hats. I started in the construction industry about 10 years ago. After living in a house with a terribly dysfunctional kitchen, I started playing with how to change it. Once that project was compete, I decided to leave my marketing position and go back to Baker Collage to learn more about Kitchen and Bath Design. Over the years, I have worked with numerous brands of cabinetry, countertops, flooring, other interior products and building professionals. I am also privileged to have been voted to serve on the West Michigan NKBA Board. I take this position seriously because I believe in continuing education in our ever changing field. It is fun to learn about new products with other industry professionals that get as excited about tile or new finishes as I do. My personal style is mid-century modern, but I can appreciate all styles because after all, it’s my passion to make the space comfortable and relaxing for my client, whatever the style or budget. Contact Stacy at: stacy@straightlinekitchens.com
Holland DesignerStacy Bristol
Wife, mother, friend, designer, I wear many hats. I started in the construction industry about 10 years ago. After living in a house with a terribly dysfunctional kitchen, I started playing with how to change it. Once that project was compete, I decided to leave my marketing position and go back to Baker Collage to learn more about Kitchen and Bath Design. Over the years, I have worked with numerous brands of cabinetry, countertops, flooring, other interior products and building professionals. I am also privileged to have been voted to serve on the West Michigan NKBA Board. I take this position seriously because I believe in continuing education in our ever changing field. It is fun to learn about new products with other industry professionals that get as excited about tile or new finishes as I do. My personal style is mid-century modern, but I can appreciate all styles because after all, it’s my passion to make the space comfortable and relaxing for my client, whatever the style or budget. Contact Stacy at: stacy@straightlinekitchens.com
Design to Express not Impress – John Tanedo
DesignerCassidy Coleman
Holland DesignerCassidy Coleman
My love for design began when I was a child, and as I have grown older, it has become a passion. As a creative person, interior design allows me to have an endless imagination, as no design is ever the same. Designing a space is solving a problem, and I love the joy of discovering solutions. Nate Berkus states, “Your home should tell the story of who you are and be a collection of what you love.” I always try to keep this in mind as a design’s success should be measured on it’s reflection of the client’s personality and their individual needs. Currently, I am a student at Baker College pursuing my Bachelor’s in Interior Design. Aside from design, I am also a photographer, foodie, traveler, lover of outdoors, cooking, and drawing. National parks are my favorite places to visit, and I made it my goal to try to explore a new one every year. Contact Cassidy at: cassidy@straightlinekitchens.com
Holland DesignerCassidy Coleman
My love for design began when I was a child, and as I have grown older, it has become a passion. As a creative person, interior design allows me to have an endless imagination, as no design is ever the same. Designing a space is solving a problem, and I love the joy of discovering solutions. Nate Berkus states, “Your home should tell the story of who you are and be a collection of what you love.” I always try to keep this in mind as a design’s success should be measured on it’s reflection of the client’s personality and their individual needs. Currently, I am a student at Baker College pursuing my Bachelor’s in Interior Design. Aside from design, I am also a photographer, foodie, traveler, lover of outdoors, cooking, and drawing. National parks are my favorite places to visit, and I made it my goal to try to explore a new one every year. Contact Cassidy at: cassidy@straightlinekitchens.com
If you’re not doing what you love, you’re wasting your time!
Design AssistantNicole Evans
Spring Lake Design AssistantNicole Evans
Creative, Reliable, and Optimistic are the three words I would best use to describe myself. From an early age, interior design was what I strived towards for my career. I grew up in a household full of engineers and desired to be different. The passion I have for design formed from seeing the stories behind the design. Graduating from Spring Lake High School in 2014, I enrolled in Muskegon’s Baker College interior design program. Being diverse with technology, such as 2020 and AutoCAD, is an important part of design, but I never underestimate the power of hand drawing. I find joy in the simplest of things, whether it’s boating with my dad, baking with my grandma, or spending time with my friends. Life for me is finding a happy balance between work, friends, and family. I am truly blessed. Contact Nicole at: nicole@straightlinekitchens.com
Spring Lake Design AssistantNicole Evans
Creative, Reliable, and Optimistic are the three words I would best use to describe myself. From an early age, interior design was what I strived towards for my career. I grew up in a household full of engineers and desired to be different. The passion I have for design formed from seeing the stories behind the design. Graduating from Spring Lake High School in 2014, I enrolled in Muskegon’s Baker College interior design program. Being diverse with technology, such as 2020 and AutoCAD, is an important part of design, but I never underestimate the power of hand drawing. I find joy in the simplest of things, whether it’s boating with my dad, baking with my grandma, or spending time with my friends. Life for me is finding a happy balance between work, friends, and family. I am truly blessed. Contact Nicole at: nicole@straightlinekitchens.com
I’m going to make everything around me beautiful – that will be my life. – Elsie de Wolfe
Flooring Specialist Brad Plooster
Flooring SpecialistBrad Plooster
Brad spent his early years flipping houses before he made the decision to get his Builder’s License. Even after 20 + years in the industry, Brad still loves the construction business. He spent the majority of his building career doing remodels. Recently he found a new passion doing sales and consulting in the hardwood flooring world. As time passed, he branched out to all flooring product sales. Brad enjoys working with builders, as well as helping homeowners picking out the best material for their project. His vast knowledge of construction and flooring make him a valuable asset to the Straight Line Design Team. In his free time, Brad loves to hunt, fish, and spend time with his wife and 2 children. Contact Brad at: brad@straightlinekitchens.com
Flooring SpecialistBrad Plooster
Brad spent his early years flipping houses before he made the decision to get his Builder’s License. Even after 20 + years in the industry, Brad still loves the construction business. He spent the majority of his building career doing remodels. Recently he found a new passion doing sales and consulting in the hardwood flooring world. As time passed, he branched out to all flooring product sales. Brad enjoys working with builders, as well as helping homeowners picking out the best material for their project. His vast knowledge of construction and flooring make him a valuable asset to the Straight Line Design Team. In his free time, Brad loves to hunt, fish, and spend time with his wife and 2 children. Contact Brad at: brad@straightlinekitchens.com
I like to use hard times of the past to motivate me today. – Dwayne Johnson
Meet The Back Bone of Our CompanyOffice
And
Service Team
No act of kindness, however small, is ever wasted. -Aesop
Administrator Becky Humphrey
Becky provides exceptional customer service to our clients, builders, and sales representatives. She coordinates all of our deliveries, service work, and provides support to our designers. You might say that Becky is the glue that holds us all together. If there is ever a time that you need something in a hurry you can count on Becky to save the day. She goes above and beyond to keep our customers highly satisfied. When Becky is not in the office, you may find her at home watching her favorite sports game on TV. She has a highly competitive spirit and loves a great challenge. Her family is her passion, and you will find her with them at all activities, most likely challenging them to a duel. Contact Becky at: becky@straightlinekitchens.com
Administrator Becky Humphrey
Becky provides exceptional customer service to our clients, builders, and sales representatives. She coordinates all of our deliveries, service work, and provides support to our designers. You might say that Becky is the glue that holds us all together. If there is ever a time that you need something in a hurry you can count on Becky to save the day. She goes above and beyond to keep our customers highly satisfied. When Becky is not in the office, you may find her at home watching her favorite sports game on TV. She has a highly competitive spirit and loves a great challenge. Her family is her passion, and you will find her with them at all activities, most likely challenging them to a duel. Contact Becky at: becky@straightlinekitchens.com
AdministratorBecky Humphrey
We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses. – Abraham Lincoln
Marketing CoordinatorStephanie Ruter
There is no situation that a smile and a positive outlook can’t fix. I try to live my life with a smile on my face and work hard with a positive attitude daily. My life revolves around my love for family, animals, athletics, and art. I attended Calvin College to pursue Kinesiology and Sports Management while being apart of the Calvin Swim and Dive team all four years. I love marketing, because it gives me a creative outlet. My goal for Straight Line Design is to create the most visually appealing, unique online marketing presence that will spark the interest of all our current and future clients. Working as the Marketing Coordinator challenges my creativity daily to produce online content that resonates with all styles. When I am not at work, my favorite pastimes involve watching football and Detroit Pistons basketball with my husband, walking our Great Dane, coaching swimming, and enjoying downhill skiing during our beautiful Michigan winters. Contact Stephanie at: stephanie@straightlinekitchens.com
Marketing CoordinatorStephanie Ruter
There is no situation that a smile and a positive outlook can’t fix. I try to live my life with a smile on my face and work hard with a positive attitude daily. My life revolves around my love for family, animals, athletics, and art. I attended Calvin College to pursue Kinesiology and Sports Management while being apart of the Calvin Swim and Dive team all four years. I love marketing, because it gives me a creative outlet. My goal for Straight Line Design is to create the most visually appealing, unique online marketing presence that will spark the interest of all our current and future clients. Working as the Marketing Coordinator challenges my creativity daily to produce online content that resonates with all styles. When I am not at work, my favorite pastimes involve watching football and Detroit Pistons basketball with my husband, walking our Great Dane, coaching swimming, and enjoying downhill skiing during our beautiful Michigan winters. Contact Stephanie at: stephanie@straightlinekitchens.com
Marketing Coordinator Stephanie Ruter
ReceptionistAlexa Modert
Contact Alexa at: alexa@straightlinekitchens.com
ReceptionistAlexa Modert
Contact Alexa at: alexa@straightlinekitchens.com
Receptionist Alexa Modert
People know me, I am kind of a big deal
Delivery & Service Technician Ryan Humphrey
When it comes to deliveries, service work, or simply listening to the customer’s needs Ryan is definitely the man for the job. He enjoys the fact that his work allows him the opportunity to do something a little different everyday while sharpening his skills in many different areas. These varied opportunities keep him at the top of his game. In his spare time, Ryan likes hunting, fishing, camping, and spending time with his family. Contact Ryan at: ryan@straightlinekitchens.com
Delivery & Service Technician Ryan Humphrey
When it comes to deliveries, service work, or simply listening to the customer’s needs Ryan is definitely the man for the job. He enjoys the fact that his work allows him the opportunity to do something a little different everyday while sharpening his skills in many different areas. These varied opportunities keep him at the top of his game. In his spare time, Ryan likes hunting, fishing, camping, and spending time with his family. Contact Ryan at: ryan@straightlinekitchens.com
Delivery & Service Technician Ryan Humphrey
Do a job well enough to be able to sign your name on it
Delivery & Service Technician Rob Wilde
Rob is a great asset to Straight Line Design. He has many years in the customer service field and enjoys the fulfillment of an extremely happy customer. Whether he is delivering cabinets or doing service work, Rob really cares about our clients and their home. He goes above and beyond to make sure the client has a tremendous experience at Straight Line Design. In his spare time, Rob likes to clean his garage, work on vehicles, go camping, and spend time with his family. Contact Rob at: rob@straightlinekitchens.com
Delivery & Service Technician Rob Wilde
Rob is a great asset to Straight Line Design. He has many years in the customer service field and enjoys the fulfillment of an extremely happy customer. Whether he is delivering cabinets or doing service work, Rob really cares about our clients and their home. He goes above and beyond to make sure the client has a tremendous experience at Straight Line Design. In his spare time, Rob likes to clean his garage, work on vehicles, go camping, and spend time with his family. Contact Rob at: rob@straightlinekitchens.com
Delivery & Service Technician Rob Wilde
Telephone
Spring Lake: +1-616-296-0920
Holland: +1-616-377-7089
Holland: +1-616-377-7089
Telephone
Spring Lake: +1-616-296-0920
Holland: +1-616-377-7089
Holland: +1-616-377-7089
