MEET OUR FEARLESS LEADERS The
Management
Team
Left-handers are wired into the artistic half of the brain, making them ambiguous, emotional, witty, delightful, but NEVER, dull. -James T. deKay
Owner & DesignerRandy Ruter
Nothing is more satisfying than serving and giving to people. I happen to work in an industry where I sell kitchen products, but what really gets me up every morning is helping clients solve problems. Making someone’s house a home that they love is a privilege that I get every day.
When I am not selling and designing kitchens, I enjoy basketball, golf, movies, beer and my wonderful family…Not necessarily in that order. I am more than blessed to be the leader of a great team at Straight Line Design. Dreams do come true!!
Contact Randy at: randy@straightlinekitchens.com
When I am not selling and designing kitchens, I enjoy basketball, golf, movies, beer and my wonderful family…Not necessarily in that order. I am more than blessed to be the leader of a great team at Straight Line Design. Dreams do come true!!
Contact Randy at: randy@straightlinekitchens.com
Owner & DesignerRandy Ruter
Owner & DesignerRandy Ruter
You are never too old to set another goal or to dream a new dream. -C.S. Lewis
Owner & HRSarah Ruter
Dreams are funny things…sometimes they become realities. 10 years ago, Randy and I had a dream of starting our own company. That dream became reality and is known as Straight Line Design. I worked behind the scenes helping that dream grow up until this year. In January of 2018, I decided to retire from teaching (23 years), and I am currently working as the HR/Business Manager. I am enjoying the challenges of this new role. I love all things active. I enjoy working out, fat-tire biking, gardening, hiking, and hanging by the pool. I also love spending time with my 4 children (5 including my daughter in-law) and my two very needy pugs. Contact Sarah at: sarah@straightlinekitchens.com
Owner & HRSarah Ruter
Dreams are funny things…sometimes they become realities. 10 years ago, Randy and I had a dream of starting our own company. That dream became reality and is known as Straight Line Design. I worked behind the scenes helping that dream grow up until this year. In January of 2018, I decided to retire from teaching (23 years), and I am currently working as the HR/Business Manager. I am enjoying the challenges of this new role. I love all things active. I enjoy working out, fat-tire biking, gardening, hiking, and hanging by the pool. I also love spending time with my 4 children (5 including my daughter in-law) and my two very needy pugs. Contact Sarah at: sarah@straightlinekitchens.com
Owner & HRSarah Ruter
An empty room is a story waiting to happen, and you are the author.
Designer & Spring Lake Store ManagerLisa Wilde
Lisa has spent most of her working career in the world of design. Her extensive experience in the kitchen and bath industry elevates her designs beyond the basics. Her passion for design is seen all of her work. Her clients can expect excellent customer service, in-depth product knowledge and complete job coordination. Lisa’s fun energetic personality is what helps her make great connections with her clients. She goes beyond expectations, and her work is a proven testimony to her excellence. When not at work, Lisa enjoys spending time with her family, camping, playing games and just relaxing in the outdoors. Her family has a love for sports, and you can find them in the bleachers at all Oakridge sports activities. “Go Eagles” Contact Lisa at: lisa@straightlinekitchens.com
Designer & Spring Lake Store ManagerLisa Wilde
Lisa has spent most of her working career in the world of design. Her extensive experience in the kitchen and bath industry elevates her designs beyond the basics. Her passion for design is seen all of her work. Her clients can expect excellent customer service, in-depth product knowledge and complete job coordination. Lisa’s fun energetic personality is what helps her make great connections with her clients. She goes beyond expectations, and her work is a proven testimony to her excellence. When not at work, Lisa enjoys spending time with her family, camping, playing games and just relaxing in the outdoors. Her family has a love for sports, and you can find them in the bleachers at all Oakridge sports activities. “Go Eagles” Contact Lisa at: lisa@straightlinekitchens.com
Designer & Spring Lake Store ManagerLisa Wilde
The best rooms have something to say about the people who live in them.
Designer & Holland Store ManagerValerie Shurlow
From a very young age, Valerie knew she would be an interior designer. After graduating from Kendall College of Art & Design, Valerie started working in the construction industry. She has worn many hats within the building industry but enjoys kitchen and bathroom design the most. Valerie likes combining the architectural portion, with the creative part, and most of all enjoys helping clients complete their vision. In Valeries spare time, she enjoys gardening, hiking, biking, and spending time with family and friends. Contact Valerie at: valerie@straightlinekitchens.com
Designer & Valerie Store ManagerValerie Shurlow
From a very young age, Valerie knew she would be an interior designer. After graduating from Kendall College of Art & Design, Valerie started working in the construction industry. She has worn many hats within the building industry but enjoys kitchen and bathroom design the most. Valerie likes combining the architectural portion, with the creative part, and most of all enjoys helping clients complete their vision. In Valeries spare time, she enjoys gardening, hiking, biking, and spending time with family and friends. Contact Valerie at: valerie@straightlinekitchens.com
Designer & Holland Store ManagerValerie Shurlow
MEET OUR TALENTED ARTISTS The Design
And
Sales Team
Spring Lake DesignerJamie Heinz
Spring Lake DesignerJamie Heinz
Jamie has been intrigued with decorating and design from a very young age. She was having home interior parties at the age of twelve. Jamie’s parents allowed her to be creative and re- decorate their home. She continued that passion through college and graduated with a Bachelor’s Degree in Science and Arts with emphasis in Interior Design. She furthered her degree with a certificate in Kitchen and Bath design and found that’s where her passion in design was grounded. Jamie’s favorite part of design is creating a personalized space where her clients can feel at peace; a place where they can truly be themselves. Jamie loves to throw parties and be around her family and friends. She loves to plan activities and never has a dull moment in life. Jamie’s hobbies include: gardening, crafts, softball, and working out at Fit body. She also volunteers at church where she has served as a deacon for seven years. Contact Jamie at: jamie@straightlinekitchens.com
DesignerJamie Heinz
Jamie has been intrigued with decorating and design from a very young age. She was having home interior parties at the age of twelve. Jamie’s parents allowed her to be creative and re- decorate their home. She continued that passion through college and graduated with a Bachelor’s Degree in Science and Arts with emphasis in Interior Design. She furthered her degree with a certificate in Kitchen and Bath design and found that’s where her passion in design was grounded. Jamie’s favorite part of design is creating a personalized space where her clients can feel at peace; a place where they can truly be themselves. Jamie loves to throw parties and be around her family and friends. She loves to plan activities and never has a dull moment in life. Jamie’s hobbies include: gardening, crafts, softball, and working out at Fit body. She also volunteers at church where she has served as a deacon for seven years. Contact Jamie at: jamie@straightlinekitchens.com
For where your treasure is, there your heart will be also. -Luke 12:34
Spring Lake DesignerPaige Moreau
Spring Lake DesignerPaige Moreau
Paige developed a passion for design at an early age; she was intrigued watching her grandpa, who was a builder, and often shadowed his work. Rearranging décor in her parents’ home led to her interest in furniture placement and material selection. She values all aspects of design and specifically creating spaces inspired by the environment. Her designs are influenced by the client’s style and character. As a designer, Paige works passionately to form a beautiful atmosphere for her clients. When she is not in the office, you can find her relaxing on the beach with a glass of wine or taking long walks in the woods. She has a love for animals and her buddy Roscoe the Yorkie. Her exciting hobby is flying co- pilot with her husband Brandon. Contact Paige at: paige@straightlinekitchens.com
Spring Lake DesignerPaige Moreau
Paige developed a passion for design at an early age; she was intrigued watching her grandpa, who was a builder, and often shadowed his work. Rearranging décor in her parents’ home led to her interest in furniture placement and material selection. She values all aspects of design and specifically creating spaces inspired by the environment. Her designs are influenced by the client’s style and character. As a designer, Paige works passionately to form a beautiful atmosphere for her clients. When she is not in the office, you can find her relaxing on the beach with a glass of wine or taking long walks in the woods. She has a love for animals and her buddy Roscoe the Yorkie. Her exciting hobby is flying co- pilot with her boyfriend Brandon. Contact Paige at: paige@straightlinekitchens.com
Design & Decorating are never successful if they are not personal. -Jan Showers
Holland DesignerLaura McCranner
Holland Designer Laura McCranner
I have an uncanny ability to visualize a space and it’s potential. I have the talent and tools to show you, through illustration, what I’m proposing. I have been involved in art and architecture from a very young age, attending classes at the University of Illinois throughout grade school. I am an NCIDQ certified interior designer with a degree from the University of Wisconsin-Madison. I have been practicing design for over 20 years, and I have several projects featured on HOUZZ.com. I’ve recently illustrated a children’s book, and I’m working on a second. My husband, Bryan and I live in downtown Holland with our two “Coton” pups and enjoy extended visits from our two grown children, Scott and Molly. We both tend to be workaholics but when not working we enjoy competitive yacht racing in amateur sailing events in the Great Lakes region. Contact Laura at: Laura.McCranner@straightlinekitchens.com
DesignerLaura McCranner
I have an uncanny ability to visualize a space and it’s potential. I have the talent and tools to show you, through illustration, what I’m proposing. I have been involved in art and architecture from a very young age, attending classes at the University of Illinois throughout grade school. I am an NCIDQ certified interior designer with a degree from the University of Wisconsin-Madison. I have been practicing design for over 20 years, and I have several projects featured on HOUZZ.com. I’ve recently illustrated a children’s book, and I’m working on a second. My husband, Bryan and I live in downtown Holland with our two “Coton” pups and enjoy extended visits from our two grown children, Scott and Molly. We both tend to be workaholics but when not working we enjoy competitive yacht racing in amateur sailing events in the Great Lakes region. Contact Laura at: Laura.McCranner@straightlinekitchens.com
I believe well – designed places and objects can actually improve healing, while poor design can inhibit it. -Michael Graves
Spring Lake DesignerSusan Addicott
Spring Lake DesignerSusan Addicott
I’ve been told there’s sawdust in my blood. I think it’s inherited. I remember as a small child, hanging out with my grandfather in his garage. He was a fabulous cabinet maker for Sligh Furniture in Holland and had turned his garage into a woodshop. Most Saturdays, the neighborhood men would join the two of us in his “man cave“ to shoot the breeze and watch as Gramps would turn pieces of old wood or furniture into beautiful works of art for a friend or family member. With glue and dowels, he would make the pieces fit together perfectly, as if that’s how they were always intended to be. I found it fascinating. I think it’s because of him that I have this perspective. It’s now how I look at most things. Whether a room, an old building or a piece of discarded furniture, if you put the pieces together right, the old can become new. Contact Susan at: susan@straightlinekitchens.com
Spring Lake DesignerSusan Addicott
I’ve been told there’s sawdust in my blood. I think it’s inherited. I remember as a small child, hanging out with my grandfather in his garage. He was a fabulous cabinet maker for Sligh Furniture in Holland and had turned his garage into a woodshop. Most Saturdays, the neighborhood men would join the two of us in his “man cave“ to shoot the breeze and watch as Gramps would turn pieces of old wood or furniture into beautiful works of art for a friend or family member. With glue and dowels, he would make the pieces fit together perfectly, as if that’s how they were always intended to be. I found it fascinating. I think it’s because of him that I have this perspective. It’s now how I look at most things. Whether a room, an old building or a piece of discarded furniture, if you put the pieces together right, the old can become new. Contact Susan at: susan@straightlinekitchens.com
There’s no place like home! -Dorothy
Flooring Specialist Brad Plooster
Flooring SpecialistBrad Plooster
Brad spent his early years flipping houses before he made the decision to get his Builder’s License. Even after 20 + years in the industry, Brad still loves the construction business. He spent the majority of his building career doing remodels. Recently he found a new passion doing sales and consulting in the hardwood flooring world. As time passed, he branched out to all flooring product sales. Brad enjoys working with builders, as well as helping homeowners picking out the best material for their project. His vast knowledge of construction and flooring make him a valuable asset to the Straight Line Design Team. In his free time, Brad loves to hunt, fish, and spend time with his wife and 2 children. Contact Brad at: brad@straightlinekitchens.com
Flooring SpecialistBrad Plooster
Brad spent his early years flipping houses before he made the decision to get his Builder’s License. Even after 20 + years in the industry, Brad still loves the construction business. He spent the majority of his building career doing remodels. Recently he found a new passion doing sales and consulting in the hardwood flooring world. As time passed, he branched out to all flooring product sales. Brad enjoys working with builders, as well as helping homeowners picking out the best material for their project. His vast knowledge of construction and flooring make him a valuable asset to the Straight Line Design Team. In his free time, Brad loves to hunt, fish, and spend time with his wife and 2 children. Contact Brad at: brad@straightlinekitchens.com
I like to use hard times of the past to motivate me today. – Dwayne Johnson
Holland DesignerLeif Larson
Holland DesignerLeif Larson
Holland DesignerLeif Larson
Spring Lake Design AssistantShannan Dorman
Spring Lake Design AssistantShannan Dorman
I’ve always been interested in art, design, and balance. I grew up helping my dad with projects on our property from building barns, to putting in new plumbing fixtures, and anything in between. As a designer, asking the question, “What is the ‘why’?“ is so important. The answer will never be the same, unique to those using the space and how they feel while they are in it. It’s an honor to be trusted with the opportunity to provide a design solution. When I’m not in the office, I’m at home with my family enjoying our little farm, riding horses, kayaking, and taking walks with our dog. Contact Shannan at: shannan@straightlinekitchens.com
Spring Lake Design AssistantShannan Dorman
I’ve always been interested in art, design, and balance. I grew up helping my dad with projects on our property from building barns, to putting in new plumbing fixtures, and anything in between. As a designer, asking the question, “What is the ‘why’?“ is so important. The answer will never be the same, unique to those using the space and how they feel while they are in it. It’s an honor to be trusted with the opportunity to provide a design solution. When I’m not in the office, I’m at home with my family enjoying our little farm, riding horses, kayaking, and taking walks with our dog. Contact Shannan at: shannan@straightlinekitchens.com
Have nothing in your houses that you do not know to be useful or believe to be beautiful. – William Morris
Meet The Back Bone of Our CompanyOffice
And
Service Team
No act of kindness, however small, is ever wasted. -Aesop
Administrator Becky Humphrey
Becky provides exceptional customer service to our clients, builders, and sales representatives. She coordinates all of our deliveries, service work, and provides support to our designers. You might say that Becky is the glue that holds us all together. If there is ever a time that you need something in a hurry you can count on Becky to save the day. She goes above and beyond to keep our customers highly satisfied. When Becky is not in the office, you may find her at home watching her favorite sports game on TV. She has a highly competitive spirit and loves a great challenge. Her family is her passion, and you will find her with them at all activities, most likely challenging them to a duel. Contact Becky at: becky@straightlinekitchens.com
Administrator Becky Humphrey
Becky provides exceptional customer service to our clients, builders, and sales representatives. She coordinates all of our deliveries, service work, and provides support to our designers. You might say that Becky is the glue that holds us all together. If there is ever a time that you need something in a hurry you can count on Becky to save the day. She goes above and beyond to keep our customers highly satisfied. When Becky is not in the office, you may find her at home watching her favorite sports game on TV. She has a highly competitive spirit and loves a great challenge. Her family is her passion, and you will find her with them at all activities, most likely challenging them to a duel. Contact Becky at: becky@straightlinekitchens.com
AdministratorBecky Humphrey
Every Day is a fresh start!
Front ReceptionistSarah Nicholls
I love all things home related! My first experience with Straight Line Design was as a client. I am excited to now be a small part of the SLD Team! You will find me at the front desk with a smile when you arrive. I am the voice that greets on you on the phone. I love interacting with our customers and working with the staff here everyday. In my spare time, I love spending time with my family, being in the kitchen trying to feed all my boys (5 including my husband), or working in my yard. Throw in a glass of wine, and I am one happy lady!
Front ReceptionistSarah Nicholls
I love all things home related! My first experience with Straight Line Design was as a client. I am excited to now be a small part of the SLD Team! You will find me at the front desk with a smile when you arrive. I am the voice that greets on you on the phone. I love interacting with our customers and working with the staff here everyday. In my spare time, I love spending time with my family, being in the kitchen trying to feed all my boys (5 including my husband), or working in my yard. Throw in a glass of wine, and I am one happy lady!
Front Receptionist Sarah Nicholls
People know me, I am kind of a big deal.
Delivery & Service Technician Ryan Humphrey
When it comes to deliveries, service work, or simply listening to the customer’s needs Ryan is definitely the man for the job. He enjoys the fact that his work allows him the opportunity to do something a little different everyday while sharpening his skills in many different areas. These varied opportunities keep him at the top of his game. In his spare time, Ryan likes hunting, fishing, camping, and spending time with his family. Contact Ryan at: ryan@straightlinekitchens.com
Delivery & Service Technician Ryan Humphrey
When it comes to deliveries, service work, or simply listening to the customer’s needs Ryan is definitely the man for the job. He enjoys the fact that his work allows him the opportunity to do something a little different everyday while sharpening his skills in many different areas. These varied opportunities keep him at the top of his game. In his spare time, Ryan likes hunting, fishing, camping, and spending time with his family. Contact Ryan at: ryan@straightlinekitchens.com
Delivery & Service Technician Ryan Humphrey
Do a job well enough to be able to sign your name on it.
Delivery & Service Technician Rob Wilde
Rob is a great asset to Straight Line Design. He has many years in the customer service field and enjoys the fulfillment of an extremely happy customer. Whether he is delivering cabinets or doing service work, Rob really cares about our clients and their home. He goes above and beyond to make sure the client has a tremendous experience at Straight Line Design. In his spare time, Rob likes to clean his garage, work on vehicles, go camping, and spend time with his family. Contact Rob at: rob@straightlinekitchens.com
Delivery & Service Technician Rob Wilde
Rob is a great asset to Straight Line Design. He has many years in the customer service field and enjoys the fulfillment of an extremely happy customer. Whether he is delivering cabinets or doing service work, Rob really cares about our clients and their home. He goes above and beyond to make sure the client has a tremendous experience at Straight Line Design. In his spare time, Rob likes to clean his garage, work on vehicles, go camping, and spend time with his family. Contact Rob at: rob@straightlinekitchens.com
Delivery & Service Technician Rob Wilde
Telephone
Spring Lake: +1-616-296-0920
Holland: +1-616-377-7089
Holland: +1-616-377-7089
Telephone
Spring Lake: +1-616-296-0920
Holland: +1-616-377-7089
Holland: +1-616-377-7089
