Why Choose Straight Line Design

About Us


Our Purpose

To help every client love the unique spaces & experiences we create together, in a fun and fulfilling way.

Our promise to clients:

  • An unbeatable experience through our team’s combined knowledge, experience, and relationships
  • To provide the absolute best Kitchen & Bath design, products and services to the Lakeshore region.
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Core Values

We build long term relationships
We’re proud to wear the colors
We win as a team, learn as a team
We lead by example
We are transparent, honest, professional & kind
We think long term, decades not days
We own our outcomes
We are committed to continuous improvement
We listen to understand
We value work – life balance
We invest in and are actively involved in our communites
We take pride in being locally owned


Straight Line Design strongly believes in supporting the West Michigan community by continually giving to charities, fundraisers, and small businesses. We are proud sponsors of local schools and their sports teams along with competitive race events in the Grand Haven and Holland surrounding areas. We are happy and willing to make a difference in our community!

Organizations We Support


Customer Satisfaction

Here at Straight Line Design we pride ourselves not only on our superior kitchen & bath remodeling and new construction services in West Michigan, but also on our exceptional customer service through every step of the design process. No matter the size of the project, we want all of our customers in Spring Lake, Holland, Norton Shores, Muskegon, North Muskegon, Montague, Whitehall, Ludington, Grand Haven, West Olive, Saugatuck, Douglas, and South Haven to feel appreciated from beginning to end of their design journey. We hope that during your time with us, our staff becomes like family to you and our showrooms feel like your second home.

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Providing Visual Aids

As designers, it’s easy for us to visualize ideas and imagine what a space could potentially look like. However, when we describe our vision to clients, they can’t always visualize it the way that we can. To effectively communicate our vision, our company uses 2020 Design Live software, a program that allows the client to “walk through” their design with a 3-D rendering. This helps clients see exactly what the space will look like and enables them to communicate to us what they like and dislike about the design. 2020 Design Live software is a crucial part of our successful design process and creates a more enticing experience for our clients.

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Our Flooring Brands

At Straight Line Design, we are passionate about making your home look great all the way down to the floors. We have a wide variety of carpet, hardwood, laminate, vinyl, and tile flooring at both of our showrooms. We carry many of the popular flooring brands and are always ready to satisfy any customers needs or requests. Our brands offer a large range of colors, styles, and sizes to make sure we have the perfect floor for your West Michigan home.